BUILDING YOUR WEDDINGS & EVENTS VENUE TEAM
SAMANTHAS BRIDAL wedding consulting by Dr. Catherine Masitsa helps property and landowners thrive by generating profit from hosting weddings. Catherine and the team offer specialist private consulting and group training programs.
Catherine is a well-respected go-to expert in the business of weddings with a unique grasp of both wedding customer expectations and a host venue's commercial need
GET EDUCATEDFEATURED IN:
WHAT CAN YOU HOPE TO GAIN?
Insider information on my 18+ years of experience as a business owner in the wedding industry, and as an independent wedding planner working with discerning clients through the entire process in a vast range of venues and venue styles.
I share with you the tools to examine in detail your offering to refine it, giving you tips and techniques both in marketing and operationally to better serve your clients, be more relevant and ultimately increase your bookings and sales.
All my events are practical, with lots of “takeaways” which are easy to implement and cost-effective.
Yes, It Really Is Possible!
Catherine says
“Having been part of the entire wedding process with many hundreds of wedding couples, I’ve seen every facet of how a venue operates from early marketing, website, inquiry handling, show-round, conversion, coordination, and event day operations. I’ve seen the good, the bad, and the huge untapped opportunities. I am passionate about working with special venues to ensure their entire offering is spot on, exceeding customer needs and ultimately driving sales results and attracting more of the right wedding business”.
WHO IS THIS LEARNING FOR?
No two groups I train are ever the same which I love.
I have a range of attendees on a typical training event. The roles include:
- Brand new wedding co-ordinator in a large hotel venue
- Venue owner/manager in a start up property
- Sales & Marketing Manager/Director
- Experienced wedding planner in an established venue
- Experienced events planner looking at launching weddings in their location
The diversity of the audience is part of the success of the One Day Intensive – we have lots of discussions, idea sharing, and groups working in a collaborative non-competitive environment.
WHAT INCLUDED IN THE ONE DAY INTENSIVE TRAINING
If you’re unsure which training option is right for you then do get in touch. I’ll happily talk through your situation, and the options and see whether it’s a good fit for you. Below are just some of the topics we have covered for clients in the past
- Modern wedding trends which are venue-relevant
- Bridal psychology
- The customer journey FROM INQUIRY TO BOOKING
- Fresh marketing ideas and untapped ideas for wedding venues
- Supplier relationships & successful collaborations
- Wedding budgets And much more
- The one-day intensive is an action-packed day. My Bite-Sized workshops are reduced 2-hour sessions and ideal for a taster.
- In the meantime, here’s the link with all dates, locations, and how to book. Click here.
Do be quick! Dates usually sell out and places are limited to 12 on the One-Day Intensive and 20 on the Bite-Sized Workshop. - I hope to see you and your team!
WHAT ELSE IS ON OFFER
ON-DEMAND LEARNING
On-Demand Learning
Allow your team to learn whenever and wherever it's most convenient for them. Our Netflix-style library features over 200 on-demand video classes that are divided into bite-sized hyper-focused lessons, covering a wide array of topics including wedding and events planning and logistics, business and sales, creativity and design, strategy and ROI, and technical production, careers, and venues and destinations. We also have a wide selection of convenient video classes making it easy to fit learning into your team's busy schedule.
CUSTOMISED CONTENT
Customized Content
Need educational material that WMBA hasn't developed yet? Starting with a discovery survey, we'll determine your team's unique training needs and work with you to create educational content that meets your goals.
You pick the topic and work with us to define your key learning outcomes, and we secure a reputable and knowledgeable event industry leader to present your employees with a private in-person or webinar, complete with a dedicated interactive question and answer period.
ONSITE TRAINING
On-Site Training
Bring WMBA to your team, either at your office or your own venue for in-person workshops, seminars, and more. We'll bring the same high-level weddings & event industry education content to your team, in person. In this one day event , you will benefit from a whole day of bright, punchy talks and workshops (from the best in the business) on the latest wedding venue marketing, sales conversion and business development techniques to support you in growing your wedding venue business
PRIVATE CONSULTINGFOR WEDDING VENUE LEADERS
One-on-One Coaching with Dr. Catherine Masitsa
My private consulting is here to support you and your wedding venue team to reach your next level within the wedding world, whatever that is for you.
I’m here to take my wide & deep expertise of the sector and support you in an entirely bespoke way to examine and tackle your challenges, explore solutions, come up with strategies and create those action plans.
With an expert focus, no two clients are ever the same and this I absolutely adore, creating genuinely tailor-made support, has run throughout my entire career path.
This training Is For Venues that want to ...
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· attract more wedding inquiries
· convert and secure more wedding sales
· increase your wedding turnover
· launch new offerings
· and/or enter new target markets with confidence
NICE TO MEET YOU
DR CATHERINE MASITSA
Catherine has been at the vanguard of the Wedding industry for almost two decades as a well-respected wedding industry entrepreneur, trainer, and influencer.
She successfully founded and operated SAMANTHAS BRIDAL, personally planning and delivering wedding celebrations for discerning global couples across a diverse range of venues and special places for 18+ years. She’s worked in some of Kenya’s finest Stately homes, Kenyan landmarks, 5-star hotels, and private family homes, with deep experience in heritage locations, which carries through to her consulting work.
She trains, develops, and nurtures hundreds of new wedding business owners on how to authentically sell their services, exceed customer expectations, and run thriving businesses.
Catherine launched her consulting and training business for venues because of the demand from wedding venue teams who know and appreciate just how great her working style is.
Catherine says
“Having been part of the entire wedding process with many hundreds of wedding couples, I’ve seen every facet of how a venue operates from early marketing, website, inquiry handling, show-round, conversion, coordination, and event day operations. I’ve seen the good, the bad, and the huge untapped opportunities. I am passionate about working with special venues to ensure their entire offering is spot on, exceeding customer needs and ultimately driving sales results and attracting more of the right wedding business”.
Commissioning Catherine and her 10,000 + hours of knowledge of the business of weddings was one of our smartest business moves with this new venture. She got us immersed in the modern wedding market and its expectations quickly and easily, razor-focused us on our best wedding offer for financial success, our renovation plans, our pricing, and vital early marketing strategy. She has enabled us to move forward in our plans with confidence and clarity and in just a few short months we are now launched, raising our profile, taking our first bookings, and on track for a VERY successful (and on target) first year of weddings.
Rozsa Lazlo
Owner
Castello Dellamore
Consulting support starts from a half-day strategy session on-site at your venue or location at £1,795 plus vat but is completely bespoke and quoted entirely upon your needs.